Overheard in a Target:
Little girl: But I want the Yoda! The Yoda!
Mom: But you don’t want that one. That’s not the one for you.
Little girl: But the Yoda! I want the Yoda for my basket!
Mom: That’s not the theme and that’s not what we’re doing.
Little girl: The Yoda! The Yoda! I want the Yoda!
Mom: Quit complaining. We’re not getting the Yoda!
Little girl, being led away: But I want the Yoda! Yoda! Yoda!
The context was more clear in person — it was pretty apparent that the woman did not want her daughter to get something “unfeminine” like Yoda, that it was the wrong choice for a girl.
The conversation actually went on for a lot longer — about seven or eight minutes of the girl begging for some sort of Yoda thing for her Easter basket and being repeatedly denied and forced to make another choice.
Sexism is real and it exists; much of it also perpetrated by women against other women and even worse mentally-defenseless little girls, as no one is immune to and insulated from the patriarchal environment in which we all live.