Branding The Self (Not The Ouchy Kind)

One of the problems with our society is that all too many people think which TV shows you watch says anything at all about you. I used to think so, too, when I was a complete prat. But when I realized some of the smartest people I knew watched what I considered complete brain-damaged garbage like Project Runway and Survivor, I reconsidered that view because I was wrong and, as noted, a prat.

Of course, capitalism (especially of the neoliberal variety) nearly requires this brand-identity association and differentiation. That is in part how it functions. It’s hard to blame people for thinking like this because they are trained in it nearly from birth. It is still, however, annoying to observe.