Here's your reminder that the whole idea of a personal carbon footprint was a targeted BP media campaign in 2005 and it worked so well that it seems like we've all forgotten this https://t.co/XQAPoABQHy pic.twitter.com/qb87fQegeO
— Ryan Orbuch (@orbuch) April 5, 2021
Oh, shit. I didn’t know this but I should’ve suspected. Makes perfect sense.