It shows an extensive and willful misunderstanding about how bandwidth works, how peering works, how cheap data actually is these days for ISPs and how that cost is falling all the time.
If you haven’t worked in this area or done extensive research about it, you shouldn’t really be allowed to write about it. The problem is that most people don’t seem to realize just how very very cheap bandwidth — yep, even to the last mile — is.
I know because one thing I used to do for a living was to bring in that bandwidth as needed. I know exactly how much it really costs.
And it’s getting cheaper at something like 5-10% per month, and has been since the late 1980s.
So know that when ISPs moan and complain about how much it costs to stream House of Cards realize that per subscriber ballpark it costs (total, including last mile) somewhere around 1/4 to 1/2 a cent per gigabyte these days. That’s including all infrastructure costs. Every last one of them. And that is in a high-cost, for-profit ISP. A co-op ISP might be able to do it for somewhere in the neighborhood of 1/16 a cent per gigabyte.
What the article doesn’t mention — as the writer is absolutely clueless — is that many ISPs have turned down or refused to put in Netflix’s caching boxes at crucial bandwidth provision points (the technical details of which I won’t go into here) to essentially make that traffic free to them.
So it’s their intransigence and not any form of undercapacity that is causing problems.
Of course that is only one issue with that very dumb, very under-researched piece of tripe.
And of course I always like to mention the $200 billion the broadband providers stole from the taxpayers, providing nothing in return.