Here’s what something reads like when you could have made a good point, but seem to have gotten lost in your own word salad.
How unsurprising, then, that the infamous 1984 commercial for the Apple Macintosh, which unleashed the personal computer revolution, featured a sexy, skimpily-clad woman shattering the gray political passivity of scores of lonely, propaganda-watching men.
Sexy? Skimpily-clad? What the hell is she talking about? It was just a woman in track clothes. She’s not sexualized at all. And what does any of that have to do with the rest of the article? Of course I could write that about nearly any paragraph in the appallingly poorly-written piece.
The Apple ad was supposed to depict someone athletic, vibrant, free from restraint. That she happened to have breasts was just due to the fact that she was a human female (and the fact that Apple very much wanted to appeal to women, as opposed to other computer companies).
Also, while it’s a myth that female voices are easier to understand, both men and women do find female voices more pleasant and less threatening than men’s.
So for most companies there’s no percentage in making the default AI voice male — you’ll displease far more of your customers.
I think I get more annoyed when an article could’ve been insightful and interesting and was not, than when an article seems to be crap and I read it and turns out that, yep, it’s crap.
So how could this piece have made some good points?
It could’ve examined why both men and women find women’s voices more pleasing. It could have done some analysis on why threatening AIs often have male voices (HAL in 2001, Agent Smith in The Matrix, Sonny in I, Robot, etc.). It could have examined how gender relations will change as both men and women use increasingly-sentient sex robots (and yes, women will use them too — perhaps more than men).
It could have made some mention of how genderless robots (BB-8, R2-D2, Jinx) are assumed to be male, and also why we humans need to assign everything a gender. It might have looked at how the Fembots in Austin Powers is a satire of and pushback against the idea of feminized embodied AI. It might’ve actually discussed the film Ex Machina and its huge relevance rather than just using some de-contextualized photo of Alicia Vikander as Ava, and also used that to segue into the fact that many men do actually want something with free will that nevertheless belongs to them. And then gone into the morality of creating any AI of any gender in the first place.
I could go on.
Article fail. Enough said.