Presumption

Posted on by

People made a lot of presumptions about the scenario that were not at all justified, all based on their own manias and misapprehensions. Many people would be overjoyed to receive a gift like that, even as a surprise.

However, the Peloton ad was written as some oddball pastiche of POV porn, first person shooter, and bad horror movie without any actual horror elements — that’s why it’s a failure. That said, it probably did not read that oddly to millennials and particuarly Gen Z, as that sort of self-objectification is normal and even de rigeur for those generations.