Apple Eve’n

Not sure when I’ll do it otherwise, but if my 5K iMac craps out I will buy probably a 5K Dell or LG monitor, build a brand new Windows 10 box (alas) as Apple has clearly abandoned the Mac as an ecosystem.

They see it as necessary, but it wasn’t. They easily could have owned a larger and larger percentage of the consumer and business workstation market by catering to this segment. Instead, they are just going to throw away tens of billions of dollars of revenue thoughtlessly.

There still is an always will be an absolutely huge market or power users who will pay a damn lot of money for a decent machine — why do you think Microsoft is releasing the $3,000 Surface Studio desktop? They recognize Apple is abandoning that market altogether.

Yep, Apple just handed Microsoft the keys to the kingdom.

That Apple doesn’t understand that though computers are a small part of their revenue, they are the key to their ecosystem is just mind-boggling. To this day, you can only develop iOS apps on a Mac for instance.

Without Steve Jobs, it was inevitable for Apple to decline and make bad decisions as internecine wars took over. Just sad to see it happen.