How much is your data worth? So much that Google just paid Apple $9 billion to be the default search engine in the iPhone.

$9 billion, to get people to use a ’FREE’ search.

— Mikko Hypponen (@mikko) September 29, 2018

I don’t know what areas this deal covers, but that’s about $105 for each of the 86 million US iPhone users. Apple claims around 700 million iPhones are in use around the world. If that is the case and the deal covers the entire world, Google paid about $13 per iPhone user.