Malcolm Gladwell is the worst thing to ever happen to non-fiction. At least since the McCarthy era.
Of course there is a market for his crappy pap or it wouldn’t sell. And if someone threw that kind of money at me I’d also write about how this one simple trick can make you smarter than Emmy Noether and Maryam Mirzakhan put together.
So Gladwell is just doing what any sane person would. But it makes the non-fiction world much worse.