Told you so. This is what is going to happen: Moral and utilitarian objections of environmentalists and vegetarians will be co-opted by corporations to sell you an inferior product at a higher price, meanwhile claiming erroneously that you getting gouged for a worse product is helping to save the earth. This will not be the case, of course, because these meatless burgers and such rely on destructive, fertilizer- and pesticide-intensive industrial agriculture.
Meanwhile, a shaming campaign will develop that gradually but successfully pushes people away from meat to these much higher-margin pseudo-earth-friendly products that offer no benefit to anyone except the corporations peddling them (and are actively harmful to people like me attempting to stay fit).
This was as predictable as the sun rising in the east and water having two hydrogen atoms. I cannot believe so many people are falling for it.