AWS Outposts Now Available.

Ha, that’s great. I thought this was a joke at first but it’s not April Fool’s Day. If you don’t understand what this is, it’s basically creating a baby AWS datacenter extension in your local datacenter.

In other words, we first had remote compute (1960s-1970s), then we went to local (1980s-2000s), then cloud/remote compute again (2010s). And now because cloud performance is often unacceptable (always be limited by the speed of light), local is starting to make a comeback. I knew this would happen, by the way. Light goes as fast as it goes and that’s it.

can we talk about actually why the peloton ad is so bad? the answer isn’t sexism, or that it’s hard to convey an inner journey in an ad

the problem is copywriting

THREAD pic.twitter.com/4RvqVsElQf

— Amy Hoy (@amyhoy) December 5, 2019

People made a lot of presumptions about the scenario that were not at all justified, all based on their own manias and misapprehensions. Many people would be overjoyed to receive a gift like that, even as a surprise.

However, the Peloton ad was written as some oddball pastiche of POV porn, first person shooter, and bad horror movie without any actual horror elements — that’s why it’s a failure. That said, it probably did not read that oddly to millennials and particuarly Gen Z, as that sort of self-objectification is normal and even de rigeur for those generations.