I was thinking about prudishness again, and the liberal tendency toward it, and while I believe a lot of that does come from precariousness, as a friend of mine posited, it also emerges from all becoming transactional.

What I mean is that when all your interactions and all your affections become a transaction, prudishness is a way to hoard your wealth of such things. Since nothing can be given freely or for the joy of it, or even received, prudishness is the gate and/or the tax on such newly-commodified transactions.

Thus, prudishness is the logical market charge or at least the turnstile that precedes the now-commodified activity.