I think Olivia Rodrigo is absurdly talented, but apart from that fact this video is worth watching because it says a lot about how Gen Z sees and experiences the world. I know, scientists attempt to convince you that there are no generational differences but obviously that’s 100% complete horseshit. (Why they want to perpetrate that con, I have not quite figured out yet but think about it frequently.)
Unlike a lot of artists, especially ones so young (she is 18), Olivia writes or co-writes her own songs so this more a real voice of someone of her generation, unlike Lorde’s output post Pure Heroine which were mainly a bunch of songs written by a mid-30s dude — and that’s exactly what those songs sounded like.
The video is making tons of sly references all over the place. I’m too tired now to write about them all, but I really like what the director and Olivia is doing there. The song and video of course is not only objecting to what the world wants someone like Olivia to be, but it is implicitly recognizing that in capitalism the rebellion against the system is also used for capitalistic exploitation and marketing, with no escape possible or even imaginable.
Thus, she (and the video) is walloping us with our submission to this system and its inescapability. We are all in this together (she’s saying), but does it matter, does it mean anything, if we are all trapped with no exit?