Moz

Which piece of information should your users know that they never know?

The name of the application theyโ€™ve been using every day for 10 or 20 years. Typical dialogue goes something like this:

User: Itโ€™s crashing. I canโ€™t open it.

Me: What is crashing? What application?

User: Oh, I donโ€™t know. I think itโ€™s called Microdobe Macropedia or something like that. Or Mozzarella Flatfox. That is your job.

Me: ๐Ÿคฏ

I just canโ€™t imagine using something for years and not knowing what itโ€™s called. The lack of awareness and curiosity is astonishing.

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