Which piece of information should your users know that they never know?
The name of the application theyโve been using every day for 10 or 20 years. Typical dialogue goes something like this:
User: Itโs crashing. I canโt open it.
Me: What is crashing? What application?
User: Oh, I donโt know. I think itโs called Microdobe Macropedia or something like that. Or Mozzarella Flatfox. That is your job.
Me: ๐คฏ
I just canโt imagine using something for years and not knowing what itโs called. The lack of awareness and curiosity is astonishing.