wait WTF pic.twitter.com/ZDHrj3bnwh

— Peter Wildeford 🇺🇸🚀 (@peterwildeford) May 11, 2025

The incentive for a long time has been for search to be horrible. And it has been. Google search started going downhill around 2015 and is far, far worse now than it was even a few years ago.