When Google discontinued Reader is when it truly turned to evil. I didn’t even use Reader, but that’s when the company abandoned all pretense of working for and with an open web and instead attempted to make the web a reflection of Google and its interests. I wrote at the time (on another blog) that it was inevitable after Google went public it’d turn against everyone’s interests but its own. That’s where all incentives point, so it’s a nearly-irresistible attractor.

Just wish their search engine was still worth anything.