There's really no difference between what's happening in corporate marketing campaigns, public relations, election campaigns, non-profit activism, clandestine propaganda campaigns by intelligence agencies, etc. The same firms and people are involved in all of them.

— scientism (@mr_scientism) April 29, 2021

That is true. Same people, same firms, same messages. One of the reasons culture seems and is so uniform now. Those who shape it are only a few thousand, and all hail from the same schools and schools of thought.