I agree with the posters below this piece who says milk chocolate is for children.

When I was young I remember not liking chocolate all that much. And then going to the UK in the late 80s and deciding on someone’s recommendation to buy a chocolate bar despite it costing two pounds (five times as much as a bar in the US).

Damn, what a difference. It contained actual cacao that you could taste. It was rich, flavorful and didn’t taste like someone was squirting sugar straight into your mouth.

After that I was a dark chocolate devotee. (In most European countries it is almost impossible to find chocolate of the terrible quality of almost all US chocolate.)

So now when I buy chocolate it’s usually got 60%-80% cacao content.

So much better.

Milk chocolate is indeed for children.

And Americans, I guess.