Microsoft is going to provide better privacy controls in Windows 10.

Irrelevant and immaterial. The vast majority of people will never change this and their data will be slurped without their consent. Of course most people, being very dumb, do not seem to care.

However in a sane world, any company that attempted something like the data-thieving in the first place would have their corporate charter revoked and be dissolved, or at least be sold off to someone who wouldn’t make the world so much worse.

We do truly live in a dystopia, but we’re accustomed to it. Utopia is impossible but much better than this is also possible.