Well, here’s a total retcon. The Ford Mustang was originally heavily targeted at women. There’s a reason why in the old ad they’ve actually included with their text that the woman is gazing admiringly at the Mustang while the man looks at the woman:

If you don’t believe me check here — there are many, many other sources if you don’t like that one.

That’s the reason that still today, the Mustang is the only sports car of which half the buyers are women.