Intuitive eating, โchoiceโ feminism, identity games, Fat Acceptance โ all of these are to allow the illusion of volition while steering those โchoosingโ into very discretely defined paths that are as inescapable as a SuperMax prison.
Big shocker that you โchoosing your choiceโ is exactly what benefits a whole passel of big corporations and the elites of society while also promoting electoral disinterest and the destruction of effective political coalitions.
Choice constrained is now the choice, and when something else is glimpsed in the mists of the possible it makes people angry.