Main takeaway from those "Shot on iPhone" ads is that I am a shitty photographer

— Devon (@devonzuegel) April 3, 2019

Nah. Just because it’s “shot on an iPhone” doesn’t mean much, because all that stuff is lit with professional-level lighting rigs ($10,000+), in multiple takes, color-graded on professional-level gear that’s been properly color-calibrated by some more really expensive equipment, and then edited again by people who’ve spent thousands of hours doing just that.

The camera and even the individual photographer recedes in relative importance under those conditions because there is so much hidden equipment, process and expertise that any camera would do just fine given all the other necessary, concealed inputs.