Mac Pro

While the new Mac Pro is not something Iโ€™ll ever buy, people who say itโ€™s already a failure donโ€™t understand the market theyโ€™re aiming at.

This is not for home users and not for casual video editors. While I too wish Apple had released an expandable computer for the home market, that market is shrinking and cynically speaking, people were generally too dumb for home computers.

The Mac Pro is aimed, in other words, at TV and movie production studios that are required to provide output in 4K or above. This โ€œexpensiveโ€ device (including monitor) is replacing hardware that costs 10-40x as much, often. In this market, itโ€™s a bargain for the capabilities that you get. Itโ€™ll be far faster in less space than what 99% of studios now use. Itโ€™ll pay its cost back almost immediately โ€” even the monitor.

Yes, the stand is ridiculous, I agree with that. But too many people donโ€™t understand what they are commenting on when they snark about this topic because theyโ€™ve never needed to edit a dozen 6K* video inputs and handle audio syncing with that, etc.

*Many professional movie cameras capture in 6K and this is down-converted to 4K. Looks better and preserves more fidelity that way.