"I Forgot You Were Here." Guardians of the Galaxy, Storytelling, & Associated Face Punches.

I can’t understand this. So many women are already the audience of these films. So many more would go if they weren’t belittled. Even in general, more moviegoers are women than men.

It’s bad business, and that’s what makes it puzzling. But business as I’ve noted is not just about profits, it’s also about power. This is another good example of that truth.