My guess is that a society can’t survive as a cohesive polity when everyone demands their own individuated identity with its own label. That seems to lead only to fracture and dissolution. Is there a path that doesn’t lead this way with everyone having their own private and fiercely-guarded identity and pronouns? Perhaps, but it’s a narrow and perilous one.

Sure is easy to sell things to people, though, if they all believe they are the specialest thing to ever exist, isn’t it?

Capitalists don’t care if the planet burns and a quarter of the population dies as long as profits are made and product moves. And completely individuated pseudo-identities are firmly a capitalist idea just as much as shareholder meetings or IPOs.