What should we call this depression that is approaching? Has to have some sort of appellation so we can all refer to it.
โMondo Depression?โ Nah, too 80s.
How about a move away from โdepressionโ branding altogether and go for something completely different, like โCorona Contraction?โ Nah, sounds too much like childbirth, or is perhaps too linguistic.
How about something more mellifluous like โDisease Dolor?โ I like it.
Though I have to admit โPlague Plungeโ is catchier and easier to remember.