Come on people, this aint like coal. Plant-based meat market that was roaring ahead in 2020 has plateaued. https://t.co/c6sPvaLQuM pic.twitter.com/DxsUklkXDW

— Adam Tooze (@adam_tooze) January 13, 2022

After people realized plant-based meat tastes like a slimy garbage can, hard to grow much after that.