The poster below is in Nigerian Pidgin. Though it’s called Nigerian Pidgin, in this form it’s probably actually a creole.

I love this. Stuff like this makes a language geek high.

Don’t worry, I won’t geek out too much but the poster has one of my favorite language features and that is reduplicative intensification.

*takes off language geek hat partially*

The words “well well” are a good example with this. Especially tending to emerge from chimeras of languages that have very different intensifier formations, you’ll often see doubled words used as intensifiers. In this sense, it means “extremely well.”

I’ll often use reduplicative intensifiers in my own speech with people I know well. In the instances that I’ve accidentally done so in the presence of strangers or acquaintances, that hasn’t gone so well.

But check out the poster.

(Yes, this poster is real and yes it is an official language of Nigeria. And it’s also awesome.)