Politicians talk about net zero – but not the sacrifices we must make to get there.

This is never, never, never, never going to work. This is not how you sell dealing with climate change to anyone, nor even how it should be done.

The moment people hear “sacrifices” and all the shit you’re going to have to take away from them, the conversation is done. You’ve lost. And I know it gives you a lot of you a sexual thrill, and that’s fine I guess, but if you want to have even the least hope of any policies being adopted, you have to go about it without shrieking in delight over what you simply must seize from everyone for “their own good.”

Why does this not seem obvious to these mooks?