Mark Up

Hereโ€™s the truth: If you canโ€™t sell it, itโ€™s worth nothing. If it canโ€™t be priced then its value is just a fantasy. If itโ€™s not marked to market then youโ€™re just lying to yourself. The only truth of how much something is worth is how much cold hard cash someone will give you for it. Everything else is a dream.

Only human beings have innate value; assets do not.