In 1977, media prophet Marshall McLuhan discussed CIA and FBI surveillance, and then spun it into one of the most mind-bending comments on identity in the digital age I've ever heard. pic.twitter.com/gDWVJa4Anh
— Benjamin Carlson (@bfcarlson) May 10, 2023
Marshall McLuhan’s reputation is well-deserved. He saw much that was inevitable before it occurred and is still more correct and relevant than nearly all digital pundits today. That people still don’t comprehend what he was getting at, mostly, is too bad. Reading McLuhan and Baudrillard can get you 70% of the way to understanding what the hell is going on now and why — and that’s pretty impressive.