This is a good example of why diversity matters; if there were more women in the tech industry, you can bet there’d be phones of appropriate size.

And for yet another reason, too – more and more children these days have smart phones, and they have small hands as well.

Increasingly, on the latest versions of the kinds of phones I want to use, I cannot type one-handed. I cannot take a picture one-handed. I can barely scroll one-handed—not very well, though. I can’t unlock my phone one-handed. I can’t even turn on my phone one-handed as my fingers cannot securely wrap around the phone while I push a button with a finger.

What’s odd is how companies are content to ignore such a large market. When someone tells me how efficient business is, I point to bullshit like this and say, “Yeah, you really believe that?”

But I think only think tank idiots who’ve never worked in a real corporation can subscribe to that fable of efficiency.

Studies consistently show that women make more purchasing decisions than men. And due to the sexist structure of our society, who do you think most often purchases phones for kids in addition to phones for themselves?

Hey, can someone give me $200 million? I’d rock this market. And that’s about how much I think it’d take to get something started.